itsbenny.foo

Benny Bursell is a graphic designer and multidisciplinary artist based in North Jersey.





2024
2023
2023
2023
2022
2023
2021
2023
2022
2020
2022
2021
DESIGN, AD
EDITORIAL, AD
DESIGN, ILLUSTRATION
BRANDING, AD
DESIGN, AD
BRANDING, AD
EDITORIAL
DESIGN
DESIGN
BRANDING, AD
WEB DESIGN, CD
DESIGN, AD








ABOUT
ADDITIONAL PROJECTS












ACCENTURE CONNECTED EVENTS 

2024
DESIGN, ART DIRECTION
Connected creative strategy for Accenture’s presence across five global events: The 28th Conference of the Parties to the United Nations Framework Convention on Climate Change (COP28 UAE), the 2024 Consumer Electronics Show (CES 2024), the 2024 World Economic Forum (WEF 2024), the 2024 Mobile World Congress (MWC 2024), and Accenture’s International Utilities and Energy Conference (IUEC 2024). 

The global campaign called for a single, unified creative direction across the five global events that included detailed design for branded interactive activations and environmental signage, screen and presentation content, and promotional assets across web & social channels.

 ECD: Dustin Ambrosio, Tony Rizzuto

PM: Brian Hanscom, Jacqueline Loos, Gabriel Prates, Dawn Conitcher

CL: Greg Alex-Vasey, Mitchel Hunt, Ryan Schanno, Nika Sarabi

VD: Rachel Ash, Taylor Barstow, Benny Bursell, Roberto Velasquez






With a strict timeline, our creative team explored four distinct visual directions that could function both as an overall package and present opportunities for unique variations across the connected events. This round also included early concepts of on-site activations that attendees could interact with. A single direction was approved and the team quickly started on production for COP28, the first of the connected events. 








The goal of the campaign’s messaging is to call attention to Accenture as a prominent force of change. The concept creative, thus, seeks to highlight moments where an underpinning force of change becomes manifest—with lighting, color, shadow, and texture all serving as metaphors for change and evoking an overall tactile sense of its effects. Our team put together a creative playbook for each event that outlined the use of event-specific imagery and graphics to be used by other teams and our external vendors. We were also responsible for production-ready campaign imagery in each space, which included large scale print graphics for event signage, as well as deliverables for web and social.