ABOUT — Benny Bursell Portfolio

Benny Bursell (he/him) is a graphic designer and multidisciplinary artist based in North Jersey. He’s currently on contract with PepsiCo as a senior designer as well as freelancing independently.

In his time at PepsiCo, Benny has earned the trust of his superiors and become a valuable member of the design team. His work has directly elevated Pepsi’s brand presence at consumer-facing events and activations, most notably the 2025 Pepsi Challenge Taste Tour and Superbowl LIX.

In his freelance practice, Benny is commissioned by a modest pool of clients for branding, apparel designs, cover artworks and supporting motion graphics, logos and custom letterforms, as well as shortform editorial work and photography.

He’s passionate about crafting the little details that work together to tell a larger story, as well as shaping said larger story. He finds inspiration in phenomena of the natural world and experimenting with new mediums. Design is an opportunity to bring people together and amplify the voices that help to enact collective, positive change.

Benny is open to and looking for new full-time work .

bennybursell@gmail.com

@itsbennyfool